Prime Day deals 2023 — what to expect in October

The fall Prime Day event will be here soon. Earlier this summer Amazon announced Prime Big Deal Days, a new retail holiday exclusively for Prime members. There's still a lot of mystery regarding Prime Big Deal Days, but so far Amazon has announced it'll be celebrated in 19 countries (including the U.S.) and it'll start sometime in October. 

Last year, Amazon launched its Prime Early Access Sale in October. Like Prime Day, the Prime Early Access Sale lasted for 48-hours running from October 11 through October 12. It's likely Prime Big Deal Days could follow the same format this coming October. 

Keep it locked to Tom's Guide as we bring you the latest news on Prime Big Deal Days. Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes and Amazon deals coverage. 

Best Amazon sales now — Quick links

• Adidas: up to 30% off polo shirts, sneakers, jerseys, more
• Air fryers: Ninja, Cuisinart deals from $39
• Chromebooks: HP, Lenovo, Acer up to 45% off
• HDTVs: smart TVs from $64
• Headphones: Sony, Bose, Anker deals from $10
• Kitchen appliances: save on KitchenAid, Keurig, Instant Pot
• Laptops: save $200+ on selected machines
• Luggage/travel: sets and accessories from from $8 
• OLED TVs: LG, Sony, Vizio deals from $896
• PS5 games: deals from $14
• Robot vacuums: iRobot, Shark, more from $139

Best early Prime Day deals right now

Editor's Picks

MacBook Air M1 review</a>, we said it offers amazing endurance and shockingly good speed.&nbsp;This ties a deal I saw from two years ago as the lowest price ever.<br> <strong>Price check: </strong><a href=https://www.tomsguide.com/news/"https://shop-links.co/link?skuId=5721600&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fmacbook-air-13-3-laptop-apple-m1-chip-8gb-memory-256gb-ssd-space-gray%2F5721600.p%3FskuId%3D5721600&article_name=hawk-article-name&article_url=hawk-article-url%22 target="_blank" rel="nofollow"><strong>$749 @ Best Buy</strong></a><strong> | </strong><a href=https://www.tomsguide.com/news/"https://www.bhphotovideo.com/c/product/1604827-REG/apple_mgn93ll_a_13_3_macbook_air_with.html?BI=20811&KBID=16572&SID=hawk-custom-tracking%22 target="_blank" rel="nofollow"><strong>$849 @ B&amp;H Photo</strong></a></p>" data-widget-type="deal" data-render-type="editorial">

MacBook Air 13 (M1/256GB): was $999 now $749 @ Amazon
Lowest price! It's no longer Apple's flagship, but the MacBook Air M1 offers fantastic performance and value. The M1 CPU never stuttered in our tests and also helped it reach over 14 hours of battery life. It features a 13.3-inch Retina display, Apple M1 CPU, 8GB of RAM, and a 256GB SSD. In our MacBook Air M1 review, we said it offers amazing endurance and shockingly good speed. This ties a deal I saw from two years ago as the lowest price ever.
Price check: $749 @ Best Buy | $849 @ B&H Photo

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Toshiba C350 Fire TV review</a>, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers.&nbsp;</p>" data-widget-type="deal" data-render-type="editorial">

Toshiba 50" 4K Fire TV: was $379 now $259 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2023 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. 

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TCL 55" Q6 4K QLED TV: was $499 now $398 @ Amazon
The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Price check: $398 @ Walmart | $399 @ Best Buy

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LG OLED C3 review</a>, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum.&nbsp;It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.<br> <strong>Price check: </strong><a href=https://www.tomsguide.com/news/"https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FLG-55-Class-4K-UHD-OLED-Web-OS-Smart-TV-with-Dolby-Vision-C3-Series-OLED55C3PUA%2F1935129126%22 target="_blank" rel="nofollow"><strong>$1,496 @ Walmart </strong></a><strong>&nbsp;| </strong><a href=https://www.tomsguide.com/news/"https://shop-links.co/link?skuId=6535933&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Flg-55-class-c3-series-oled-4k-uhd-smart-webos-tv%2F6535933.p%3FskuId%3D6535933&article_name=hawk-article-name&article_url=hawk-article-url%22 target="_blank" rel="nofollow"><strong>$1,499 at Best Buy</strong></a></p>" data-widget-type="deal" data-render-type="editorial">

LG C3 55" 4K OLED: was $1,899 now $1,496 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
Price check: $1,496 @ Walmart  | $1,499 at Best Buy

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Sony 55" Bravia XR A95K 4K OLED: was $2,999 now $2,498 @ Amazon
Providing incredible visuals, sound, and 4K upscaling, the Sony Bravia XR A95K OLED is a truly impressive TV. There's support for HDR10/HLG/Dolby Vision, a 120Hz refresh rate and two HDMI 2.1 ports. In our Sony Bravia XR A95K OLED review, we said the Editor's Choice TV is amazing in every way possible with intuitive and forward-thinking capabilities. We especially like the included Bravia Cam, which can be used to adjust color on the fly or for controlling the TV with gestures.

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Apple Watch SE 2022 review</a>, we called it the best Apple Watch value you'll find.<br> <strong>Price check: </strong><a href=https://www.tomsguide.com/news/"https://shop-links.co/link?skuId=6340234&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-watch-se-2nd-generation-gps-40mm-aluminum-case-with-starlight-sport-band-s-m-starlight%2F6340234.p%3FskuId%3D6340234&article_name=hawk-article-name&article_url=hawk-article-url%22 target="_blank" rel="nofollow"><strong>$219 @ Best Buy</strong></a></p>" data-widget-type="deal" data-render-type="editorial">

Apple Watch SE 2022 (GPS/40mm): was $249 now $219 @ Amazon
The new Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. It's also priced from $249, which is $30 cheaper than last year's model. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find.
Price check: $219 @ Best Buy

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10.2" iPad (WiFi/64GB): was $329 now $269 @ Amazon
The 10.2-inch iPad features Apple's A13 Bionic CPU, a new 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. 
Price check: $269 @ Best Buy | $309 @ B&H Photo

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Apple Watch 8 review</a>, we called it the best smartwatch hands down.<br> <strong>Price check: </strong><a href=https://www.tomsguide.com/news/"https://shop-links.co/link?skuId=6340249&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-watch-series-8-gps-41mm-aluminum-case-with-midnight-sport-band-m-l-midnight%2F6340249.p%3FskuId%3D6340249&article_name=hawk-article-name&article_url=hawk-article-url%22 target="_blank" rel="nofollow"><strong>$329 @ Best Buy</strong></a><strong> | </strong><a href=https://www.tomsguide.com/news/"https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FApple-Watch-Series-8-GPS-41mm-Midnight-Aluminum-Case-with-Midnight-Sport-Band-S-M%2F1821469315%22 target="_blank" rel="nofollow"><strong>$329 @ Walmart</strong></a></p>" data-widget-type="deal" data-render-type="editorial">

Apple Watch 8 (41mm/GPS): was $399 now $309 @ Amazon
The Apple Watch 8 sports a new skin temperature sensor to monitor sleep tracking and cycle tracking. It also comes with new advanced safety features like Crash Detection, which can sense when you've been in a car crash. In our Apple Watch 8 review, we called it the best smartwatch hands down.
Price check: $329 @ Best Buy | $329 @ Walmart

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MacBook Air 15 review</a>, we called the Editor's Choice laptop a super-sized version of the 13-inch model with excellent performance, epic battery life (15 hours in our testing), and a gorgeous display. <br> <strong>Price check: </strong><a href=https://www.tomsguide.com/news/"https://www.bhphotovideo.com/c/product/1770934-REG/apple_mqkp3ll_a_15_macbook_air_space.html?BI=20811&KBID=16572&SID=hawk-custom-tracking%22 target="_blank" rel="nofollow"><strong>$1,099 @ B&amp;H Photo</strong></a><strong> | </strong><a href=https://www.tomsguide.com/news/"https://shop-links.co/link?skuId=6534606&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fapple-macbook-air-15-laptop-m2-chip-8gb-memory-256gb-ssd-latest-model-midnight%2F6534606.p%3FskuId%3D6534606&article_name=hawk-article-name&article_url=hawk-article-url%22 target="_blank" rel="nofollow"><strong>$1,299 @ Best Buy</strong></a></p>" data-widget-type="deal" data-render-type="editorial">

MacBook Air 15" (M2/256GB): was $1,499 now $1,099 @ Amazon
There's a new MacBook Air in town. Apple's biggest MacBook Air features a large 15.3-inch Liquid Retina display (2880 x 1864), Apple's M2 chip w/ 10-core GPU, 8GB of RAM, 512GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. (The 256GB version is unavailable at Amazon as of this writing.) In our MacBook Air 15 review, we called the Editor's Choice laptop a super-sized version of the 13-inch model with excellent performance, epic battery life (15 hours in our testing), and a gorgeous display.
Price check: $1,099 @ B&H Photo | $1,299 @ Best Buy

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What is Amazon Prime Day?

Prime Day is an annual retail holiday celebrated by Amazon, typically during the month of July. During the 48-hour event — which is for Prime members only — Amazon offers sitewide discounts on everything from 4K TVs to kitchen appliances. However, Amazon hardware tends to receive the biggest discounts. In fact, outside of Black Friday/Cyber Monday — Prime Day is when you'll find the lowest price on Amazon devices like Echo speakers, Fire TVs, and Ring security cameras. It's worth mentioning that last year we saw two major retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter didn't offer Prime Day deals per se, but was instead a kick-off event to the holiday shopping season. 

What are the origins of Prime Day?

The first Prime Day was held in July of 2015 as a way to celebrate Prime members on Amazon's then 20th anniversary. Since then, Amazon has celebrated Prime Day every year, usually during the month of July. The event's overall purpose is to get more consumers to subscribe to Amazon's Prime membership by teasing them with deals. 

Were Prime Day deals any good this year? 

Amazon is known for offering solid deals during major shopping events and this year's Prime Day was no exception. 

In addition to deals on Amazon hardware, the retailer offered deals on major brands like Nespresso, Philips, Samsung, iRobot, LEGO, Melissa & Doug and Hasbro. Amazon claims that Prime Day features their lowest prices of the year, and in some cases, that's certainly true. (Excluding Black Friday deals, which come later in the year with even lower prices). 

Nevertheless, we always recommend consumers proceed with caution as every retailer has its fair share of bogus deals. So we recommend that you always price check deals using a site called CamelCamelCamel. The site lets you track the price history of select items sold out Amazon. You can also read our guide on using CamelCamelCamel to save money on Amazon.

What retailers offer the best Prime Day alternatives?

Prime Day deals are exclusive to Amazon. However, the past few years have seen an uptick in deals from competing retailers. If you're not a Prime member, or simply don't want to partake in Prime Day, your best bet for alternative deals will come from Best Buy and Walmart. Both retailers will closely price match many of Amazon's deals and in some cases, they may offer discounts that Amazon doesn't. 

For example, the Best Buy 4th of July sale had great deals available on OLED TVs. Right now, Best Buy has the LG 48-inch A2 4K OLED TV on sale for $599. That's the least expensive OLED TV we've seen and it's just $30 shy of its Black Friday price low. The 48-inch model is a Best Buy exclusive, which makes them the go-to retailer if you want a good, inexpensive OLED. 

Meanwhile, Walmart, tends to offer better deals on Google smart home devices than Amazon — which normally doesn't offer many Google smart home deals. Bottom line: look to Amazon's biggest rivals for the best alternative Prime Day sales. 

Tips for finding the best Prime Day deals

Price check everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. Keep in mind that there might be some items CamelCamelCamel doesn't track.  

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart, Target, and Best Buy are just a handful of competitors offering "Prime Day" sales of their own. 

And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices. 

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you'll get a $10 Amazon credit in exchange. 

Make sure to check out our dedicated Amazon promo codes page.

Watch out for shady reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade. 

Don't be afraid of refurbs: Prime Day deals typically don't highlight deals on refurbished items. However, if you're looking to save the most possible a refurbished item may be the best route to go. Amazon tends to offer solid refurbished Apple Watch deals and the retailer also has an Amazon Warehouse website where it lists deals on pre-owned, used, and open-box items. 

Alexa and Prime Day deal alerts

Alexa shopping has been around for quite some time. However, during Prime Day Alexa can notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals. 

Prime Day 2023 included Grubhub deals

Prime members are still able to get a year of Grubhub Plus membership for free. In addition, members usually get access to coupon codes that can take up to $20 off orders. We'll be keeping a close eye on any potential GrubHub Prime Day deals.